This week Amanda chats with Camila Straschony, fashion consultant and trends researcher. They discuss the importance of strong storytelling as a brand or company in any industry, especially during COVID-19, because simply having a good product is not enough anymore– we need to create narratives that are meaningful and empathic. They also delve into consumer trends and new expectations as a result of COVID-19 and beyond, like sustainability and contactless products or experiences.
We are in an era in which interest demographic often prevails over age demographic. For instance, consider consumer behavior and what consumer tribes are emerging as a result of COVID-19. Consumer will connect and be loyal to brands when their values align with the brand’s values.
Walk your talk. If you’re going to say you do something, if you are going to offer something, please have it on the floor or on your website.
Camila Straschnoy is a brand strategist, trends researcher, keynote speaker, editor, creative storyteller, and educator located in Miami Beach, FL. Her obsession with fashion, passion for art, and innovative approach to storytelling has allowed her to find new ways of supporting burgeoning brands, producing content, and inspiring audiences. As an independent consultant in the fashion, beauty, and media industries Camila’s client list includes L’Oréal, InStyle, ELLE, VOGUE, L’OFFICIEL, ¡HOLA!, Univision. She takes pride in helping numerous upcoming sustainable fashion brands across Latin America grow.
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